In 2025, American consumers had planned many boycott which included many restaurants and stores. It was done due to price increase and some corporate policies. Now the popular fast food chain “McDonald’s” of America and the whole world has been boycotted, and this will continue from 24 June to 30 June.
Boycott by Whom and Why McDonald’s?
John Schwarz, founder of The People’s Union USA, is reportedly the key figure behind organizing the planned refusal.
While the specific chain at the center of the protest has not been officially named in all online calls, various posts and videos suggest it is due to a combination of social, political, and workplace-related issues. Among the concerns being raised are:
- Alleged unfair labor practices
- Controversial corporate donations or political affiliations
- Product quality and pricing concerns in the face of inflation
The hashtag associated with the boycott—#FastFoodFreeze or #NoBiteJune24—is trending across platforms like TikTok, X (formerly Twitter), and Instagram, drawing attention from both consumers and media outlets.
The refusal has been described as “massive grassroot focusing on economic resistance, corporate accountability, and real justice for the working class”.
Company Response
So far this fast food chain has not responded publicly. Industry specialist has said that this protest and public pressure can affect product sales and brand name. Even though this is a temporary protest, it can still affect them. If more public participates in this boycott, the company will have to give a public response and may also have to change policy in favor of the public to rebuilt the trust.
The activist group The People’s Union USA, led by John Schwarz, has organized a boycott targeting the fast-food giant, set to run from June 24 to June 30.
“This is about more than burgers and fries,” a June 21 Instagram post about the McDonald’s boycott reads. “This is a show of strength, solidarity, and people-powered change. Let them feel it. Let them hear us. Let this be just the beginning.”
In recent months, several major corporations—including Target, Amazon, and Walmart—have faced organized blacklist driven by public dissatisfaction over issues ranging from political affiliations to labor practices and corporate ethics. These consumer-led movements have highlighted a growing trend of holding large companies accountable through economic pressure.
Now, McDonald’s finds itself in the spotlight as the next target of public protest. The fast-food giant is facing a planned week-long refusal organized by The People’s Union USA, an activist group led by John Schwarz. Scheduled to run from June 24 to June 30, the boycott aims to draw attention to a range of concerns reportedly including unfair wages, employee treatment, and broader ethical questions about the company’s business practices.
The campaign is being fueled by social media advocacy, with calls for consumers to avoid McDonald’s for the entire week as a form of peaceful protest. Supporters of the activity argue that high-profile corporations must be held to higher standards, especially when they profit from communities that feel underserved or mistreated.
As McDonald’s prepares for a potential drop in foot traffic and public scrutiny, industry analysts are watching closely to see if this latest activity will impact the brand’s image or bottom line—just as similar campaigns have challenged other major players in the corporate world.
What’s Next?
Whether the June 24 boycott will result in lasting change remains to be seen, but it highlights growing consumer awareness and activism in the fast-food industry. With public opinion playing a bigger role than ever in brand success, companies may find themselves increasingly held accountable not just for their products, but for their practices and values.
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